How to write website copy that turns visitors into customers

Good website copy answers the questions in the order a visitor asks them.

The order visitors ask - What is this? - Is it for me? - Does it work? - What does it cost me to try? - What do I do now?

Write to one person Picture one real customer and write to them. It stays specific and sounds human.

If you want a course for this: Enroll In Website Copy That Converts. More on this: The Website Copy Kit.