Website Copy That Converts

What You Get

A rewritten home page, offer page and about page, plus a page-by-page checklist.

Who It Is For

Small teams whose website gets visits and few inquiries or sales.

Lessons

1. 1. Read Your Site Like A Visitor

   A five-question test for any page. Output: a marked-up page with the top three fixes.

   4 Min

   Read Free

2. 2. The Opening Section

   Headline, line and button that say who it is for and what to do next. Output: three opener drafts.

   4 Min

   Open

3. 3. Offer Pages

   Price, what is included, proof and one clear button. Output: one rewritten offer page.

   4 Min

   Open

4. 4. The About Page

   Say who you are in terms of what the visitor needs. Output: a rewritten page.

   4 Min

   Open

5. 5. Proof And Objections

   Where reviews, examples and answers go. Output: a proof map.

   4 Min

   Open

6. 6. The Final Pass

   Read aloud, trim, check every button. Output: a launch checklist.

   4 Min

   Open