How to write email subject lines people open

The subject line decides whether your email is read. Spend more time on it than you think you should.

What works - Be specific: name the thing inside. - Keep it short enough to read on a phone. - Sound like a friend, not a flyer. - Ask a real question when it fits.

Test it Write ten, read them out loud, keep the one you would click.

If you want a whole course on getting emails opened: Enroll In Email Copy That Gets Opened. More on this: The Headline And Subject Line Bank, The Email Sequence Starter Pack.