Copy and brand
How to keep your brand consistent across every page
Consistency builds trust. It also saves you time because you stop deciding the same things again.
Decide once, write it down - Your colors and fonts. - Your three voice words. - How you write button labels and headings. - Your standard phrases for common things.
Check on a schedule Once a month, open five pages and ask: does this look like the same business?
A simple checklist can help you hold it together: Get The Brand Consistency Checklist. More on this: A Brand That Holds Together.