A Brand That Holds Together

What You Get

A one-page style guide covering voice, look and layout rules, and an audit of your pages and channels.

Who It Is For

Teams whose pages, emails, social posts and documents look and sound a little different from each other.

Lessons

1. 1. Audit What You Have

   Screenshot ten places your brand appears and score each for voice, look and message. Output: a scored audit sheet.

   4 Min

   Read Free

2. 2. Pick The Few Rules

   Decide colors, fonts, spacing and tone rules, kept to one page. Output: a draft style guide.

   4 Min

   Open

3. 3. Fix The Website First

   Apply the rules to header, home page, offer pages and footer. Output: a list of changes.

   4 Min

   Open

4. 4. Email And Documents

   Templates for email signatures, proposals and invoices. Output: three templates.

   4 Min

   Open

5. 5. Social And Profiles

   Profile bios, banners and post layouts that match. Output: a profile checklist.

   4 Min

   Open

6. 6. Hand It Off

   Share the guide with a designer, a writer or a team and review work against it. Output: a hand-off page and a review checklist.

   4 Min

   Open