How to find your brand voice

Your voice is already there. You mostly need to notice it.

Exercise 1: the friend test Explain what you do to a friend in a voice memo. Type it out. That is your starting voice.

Exercise 2: the highlight pass Gather ten things you wrote that you liked. Underline what they share.

Exercise 3: the swap Take a bland line from your site and write it three ways. Keep the one you would say out loud.

If you would like to work through this step by step: Start Build Your Brand Voice. More on this: The Brand Voice Workbook, The Brand Voice Swipe File.