Build Your Brand Voice
Write down how your business sounds, then use it on your website, in email and in posts.
What You Get
A written brand voice guide, a word list, and three pages rewritten in your voice.
Who It Is For
Founders and small teams whose website, emails and posts do not sound like the same company.
Lessons
1. Hear Your Voice
Collect ten things you have written and mark the lines that sound like you. Output: a list of six voice traits with a sample line each.
4 Min
Read Free2. Write The Rules
Turn traits into do and do-not rules, with a before and after pair for each. Output: a one-page rule sheet.
4 Min
Open3. Build Your Word List
Words you use, words you avoid, and how you name your offers. Output: a word list of 40 to 60 entries.
4 Min
Open4. Apply It To Three Pages
Rewrite the home page opener, one email and one post with the rules. Output: three rewritten pieces.
4 Min
Open5. Keep It Consistent
A simple check you run before anything goes out, and how to share the guide with a team or a freelancer. Output: a six-question check.
4 Min
Open
Topics: brand voice, messaging, copy