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Copywriting: Say It Simply

Get your business down to one clear sentence, then make everything you publish agree with it.

What You Get

A one-sentence pitch, a one-page messaging sheet and a rewritten bio.

Who It Is For

Founders who explain their business three different ways in one week.

Lessons

  1. 1. One Clear Sentence

    The formula: who you help, the problem, what they get. Output: five drafts, one chosen.

  2. 2. Say It For Them

    Swap what you do for what the buyer gets, with before and after examples. Output: a pitch in 4 seconds, 15 seconds and one paragraph.

    4 Min

    Open
  3. 3. Make Every Page Agree

    Match the website, profile bios and email signature to the sentence. Output: a one-page messaging sheet.

    4 Min

    Open
  4. 4. Say It Out Loud

    Practice lines for conversations, with answers to the three questions people ask next. Output: a spoken script you can use this week.

    4 Min

    Open

Topics: positioning, messaging, pitch