What to check on your pricing page before you change your prices

Sales slow down and the first thought is to lower the price. Check the page first.

Five quick checks - Can a visitor tell which option is for them in ten seconds? - Is the difference between options in plain words? - Is there one clearly recommended choice? - Are the common questions answered right there? - Is the button label specific, like Start Your Order?

Then look at who leaves If people reach the page and leave, the page needs work. If they reach checkout and leave, look at checkout.

If you would like a fresh look at yours: Look at the Pricing Page Teardown.