What a good landing page needs above the fold

The top of your page does most of the work. If it fails, nothing below it gets read.

The four things to show - A headline that says what you offer and who it is for. - One line that explains how it works. - One clear button. - One small piece of proof, like a number or a short quote.

What to leave out Menus with ten links, sliders, and a second button that competes with the first. One page, one job.

Check it on your phone Open the page on your phone and count to five. If you cannot say what it is, shorten the headline.

If you would like us to build it for you: Take a look at the Landing Page service.