How to write a brand voice guide your whole team can use

A voice guide is only useful if someone reads it before writing. Keep it to one page.

What goes on the page - Three words that describe how you sound. - Three words that describe how you do not. - Five real sentences that sound like you. - Five sentences that do not, with a rewrite.

Pull from what you already wrote Your best emails and replies already have your voice in them. Highlight the lines you like and look for the pattern.

Test it Hand it to someone new and ask them to write a short email. If it sounds like you, the guide works.

Want help writing yours? We can do it with you: See the Brand Voice Guide.