How to plan a month of content around one idea

Posting every day feels like starting over every day. Posting around one idea feels like telling one story in pieces.

Start with one question Pick the question your customers ask most. That is your idea for the month.

Split it four ways - Week 1: the problem. - Week 2: the common mistake. - Week 3: the fix, step by step. - Week 4: a real example.

Reuse everything One blog post becomes an email, three short posts, and a quote. Same idea, different shape.

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