How founders can say what they do without jargon

You know your work too well. That makes it hard to explain simply.

Three steps - Write what you do the way you would to your grandmother. - Cross out every word customers do not use. - Test it on two people outside your industry.

Keep it everywhere Use the same plain line on your site, in emails and on calls.

If you want a guided program for this: Join The Founder Messaging Program.